Is it better to have one for 1000 than two for 500?

Have you, dear reader, heard such a phrase? We first learned about this kind of pricing from an Istanbul group of film industry employees. We, as those involved in production, are part of it.

This principle was voiced for newly arrived specialists from the Russian Federation and other countries. For what? Everything is simple to reduce dumping due to the wave of emigrants. The photographers insisted on a rate of at least $100 per hour. But is every specialist worth $800 a day? (2 average monthly salaries in Turkey) Hardly.  

In China, we encountered a completely opposite opinion, which we will tell you about in this article. It is no coincidence that the Chinese economy occupies a leading position in its growth rate. In short, when starting a business, the Chinese strive to create maximum demand by working on volumes. As demand starts to rise, they slowly raise the price. More and more people are getting used to working with the company, and regular customers are appearing. After all, you need to let as many people try the product as possible. Those who like it will remain consumers for a long time. We think so too, and that’s why we don’t agree with the title of this article? 

• Two clients of 500 each means double new acquaintances, which means the opportunity to take the next order 
• Two for 500 is a reduction in risks in the event that one order fails, but the other remains and you do not go to zero or even minus.
• The more often you practice, the more full your hand and the more efficiently the work gets done. If you wait a long time for an expensive client, the skill is lost.
• Let’s be honest, with the advent of high-quality cameras on everyone’s phone and free courses on YouTube, the work of photographers and camera operators is depreciating. Technological progress is a merciless thing. You need to accept this and work for a competitive price, and in order for the price not to fall, you need to learn new things.
• Purchasing power. The client has a budget of 1500 or even more. He can only order you once. Otherwise, you can receive three orders of 500 each and thereby remain in greater profit.
• It’s just that we love our work and want to do it more often. Practice more often
• Customers need to be given a taste of what they will pay for. If you work well, they will call you for 1000 or 2000. We have been through this many times. The first time the price tag is low, the second time it is more than five times higher, and still customers return and value it more.

Of the minuses two for 500: You may become undesirable in the freelance community. It is also better to avoid this and know when to stop when setting prices. True professionals are not afraid of low prices from beginners. Because there is always a product of low quality, and there is a high one. If you stay in the niche constantly, your income will be regular. But there are and will be bombs. It’s better not to waste your energy on negativity, but to focus on your business. At the same time, if you provide mediocre services in the style of past decades, then there will be no orders even without a flow of newcomers, and all your failures can be easily justified by external factors. 

Good luck to all readers on your new path! If you are among the brave souls who have started to learn a new profession or moved to a new city or country! If you don't give up, everything will definitely work out. It’s up to you to decide what price to set for your services. For us, the measure of the right price is often a satisfied client who is ready to return to us again and again and recommend our services to others. Fortunately, we have quite a few such clients from different countries.