Check list. What kind of video do you need for promotion?
Questions and answers will help not only us as a film crew to better understand what kind of video you expect to receive in the end, but also you as a businessman to rethink your view and clearly understand what you need.
What are you advertising?
_________________________________________________ |
How is your product different from competitors? peculiarities
_________________________________________________ |
What shooting topic suits you?
o Video presentation o Advertising video (promo) o event photography o Corporate video o Educational film o Other _________________________________________________ |
What purpose does your video serve?
o Communicate clearly about the product or service to the target audience o Build trust, increase loyalty of employees, partners, potential clients o Increase brand awareness o Generate demand for a new product or service |
How long should the video be?
o From 10-30 seconds o From 30-60 seconds o From 1-2 minutes o From 2-3 minutes o From 3 minutes or more o We will make a film |
What language should your video be in?
o Russian o Chinese o English o Russian and English o Musical accompaniment only o Other languages_________________________________________________________ |
You will need to write a script or text
o Yes, I need help o I saw a cool idea and want to repeat it o I have my own script and text o You just need to shoot after the fact |
How should the video make people feel?
o Joy, smile, laughter o Respect. The feeling that they are dealing with a quality product and professionals in their field o Interest. Interesting story, I want to watch it to the end o Cause appetite o Warmth and comfort. Feel part of the whole o Practicality. develop the opinion that by purchasing the product, the buyer will save significantly o Other _________________________________________________ |
When should the video be completely ready?
o Deadlines are running out, we have less than a week o A week or two will suit me o Fit within the framework of the month o I'm in no hurry |
What target audience are you interested in?
o Youth o Serious people, entrepreneurs o Mothers and their children o Narrow, professional o Elderly, experienced people o The video should be suitable for everyone |
Who or what is the hero of the video?
o Exclusively people o Items o Landscapes, nature, space o Animals o Food, drinks o Combined shooting from several options o Other __________________________________ |
What is the approximate budget for your video?
o About 50 thousand rubles o 50-100 thousand rubles o 100-300 thousand rubles o 300-500 thousand rubles o from 500 thousand to 1 million rubles o There is money, the main thing is to achieve the desired goal |
Which indicator is most important to you?
o Price o Quality o Timing o Other_________________________________________________ |
Do I need to take photos in addition to the video?
o yes o no |
2 comment
Alexey
Thanks for the info. Very helpful
fedorukfilms
Thanks a lot. We try to make it interesting and informative.