How to promote your company on social networks?

According to one of our clients, if you or your company does not have social networks, it is as if you do not exist.

Of course, only a few know about you and word of mouth has not been canceled. But even if you were recommended, new clients want to see your website, Instagram, Facebook, etc. Now this is a necessary norm. But what photos and videos should you post on social networks to make your content more interesting? What should you tell your clients? What options are there anyway?

As content creators, we decided to think about this question and formulated our answer. Let's start with the photo.

So, the most popular photos for promotion

Photos on a neutral background.
Composite photos
Staged photo with a model
Photo report of the company event
Interior photography
Portraits of company employees

Photos with a neutral background your product in high resolution with detail. A potential buyer needs to be able to take a good look at the product before purchasing. In particular, professional photography is important for a specific product, which has a special surface, glass product or consists of rare materials. You can even use macro photography.

Composition photos. Photos that evoke feelings in the buyer. There are certain compositions in which your product is the main character. Often these are aesthetic, thoughtful photos that are pleasing to the eye.

Item — Subject photography of wine in China

Staged photo with a model. Demonstrating to the client how and where the product can be used.

Portraits of company employees. Often such photographs are used for websites. Photos of managers instill confidence in the buyer in you and your company. You are not afraid to show the people in charge, which means you can be trusted.

View this post on Instagram

Beauty salon in China Photographer @fedoruk_cameraman

A post shared by Fedoruk Films (@fedorukfilms) on Sep 26, 2020 7 at: 20am PDT

Interior photography. It would be interesting for clients to look inside the organization’s premises and see how everything works. Such photography is especially important for shops, cafes and other public places. Or show how your product will look in the interior

Interior photography of a beauty salon in China

Filming company events. If a company holds events, it means it is active, it has opportunities and connections, a close-knit team, etc.

PS life hack. One way to engage the audience is to post photos in a series and ask them to write their favorite option under the photo.

Creating video content for social networks.

Product review video
Video instruction
Short, bright advertisement
Video with script.
Corporate video
Video for stories
Video with useful information.
Videos of events
3D graphics and implementation of graphics in video.

Product review video. It is still believed that photos are very easy to process in Photoshop, but there is no video, which means you can trust it more. In addition, you can immediately examine the product from different angles.

View this post on Instagram

Location for shooting 🎬 Before the beer advertising shoot, we spent three days looking for a suitable location. Locals recommended different locations. We visited several bars and even went to the industrial part of our city, where there is a specially equipped studio for video production. In the end we settled on this bar. However, we also really liked the studio. PS Photos of the video production studio location are in stories. By the way, this month there are discounts for all studio visitors #fedorukfilms #china #china #photographerchina #shooting #china #guangzhou #zhuhai

A post shared by Fedoruk Films (@fedorukfilms) on Sep 22, 2020 9 at: 40am PDT

Video instruction. A good-looking model or blogger demonstrates how to use a product.

View this post on Instagram

Promotional video Promotional video of summer and solar products - inflatable rings. For questions about cooperation, write to Direct Videographer @fedoruk_cameraman #zhuhai #summer #advertising #advertising #shooting #backstage

A post shared by Fedoruk Films (@fedorukfilms) on Sep 3, 2020 7 at: 55am PDT

Advertising Bright staff products accompanied by active music in the studio or in various beautiful locations that evoke feelings in people.

View this post on Instagram

How did we shoot for the V burger restaurant chain? 1. The shooting was booked in advance, two weeks in advance 2. We independently translated the contract from Chinese into Russian 3. We purchased tickets and made an advance payment 4. We flew more than 2000 km by plane to the capital of China, Beijing. Since we live in the very south of China, next to Hong Kong and Macau in Zhuhai. See stories for a visual route. 5. On the day of arrival, we immediately went to meet the client in a restaurant to discuss the details. 6. We stayed nearby in a good hotel. 7. We had the evening and morning to find the accessories necessary for filming. 8. At 6:00 in the morning we went in search of glass and found a huge complex of building materials 30 minutes walk from the hotel. Most of the shops were closed. But one, just what we needed, a glass and cutting shop was open. They prepared a piece of glass for us with the required proportions of 80 to 80. They brought aquarium 9 separately. From 9:00 in the morning we began preparing for filming at location 10. Everyone was fussing about the opening of the restaurant. We had to quickly find our bearings and find a suitable place for filming 11. We built a mini studio of three tables right on site in the restaurant 12. We filmed all day and half the night until three in the morning 13. From 7:00 am to 11:00 @fedoruk_cameraman edited the video video clip. This is super speed, even for us. Thanks to the reliable technology of the MacBook, it has never let us down yet. 14. By the evening opening of the restaurant, the advertising was already ready 15. The video was rotated on the restaurant screens 16. Opening of the restaurant. @fedoruk_cameraman made a video of the second video. 17. But that's not all. We arrived for five days. We'll tell you what happened next tomorrow. Film director @fedoruk_cameraman Screenwriter and assistant @ekaterina_fedorukfilms

A post shared by Fedoruk Films (@fedorukfilms) on Aug 21, 2020 10 at: 00am PDT

Video with script. An unobtrusive video that tells a meaningful or funny story about your brand.

View this post on Instagram

18+. New ready-made advertising project for beer brand "BAI GE WEI LI" Videographer director @fedoruk_cameraman Screenwriter @ekaterina_fedorukfilms. New ready-made advertising project for the beer brand “BAI GE WEI LI” Videographer director @fedoruk_cameraman Script @ekaterina_fedorukfilms #fedorukfilms #photographerchina #videographerguangzhou #china #china #chinafood

A post shared by Fedoruk Films (@fedorukfilms) on Aug 13, 2020 8 at: 32am PDT

Corporate video. Demonstration of your resources and capabilities. You invite clients into the world of your company's work. Such videos inspire respect and trust among colleagues and clients.

Video for stories. Here, every day you need to tell what is happening in your company. The video does not have to be high resolution, but it must be comfortable to watch and the sound is important. What to talk about? Got a new product? Are you on vacation with company? Solving a difficult issue? A short interview with a specialist, etc. This is how you engage people and make a connection with them. With this approach, clients will stay with you for a long time.

Useful videos with practical information. This could be a stream or an interview. The main thing is to share something useful with your client. For example, life hacks for long-term use of the product, etc.

PS An interesting addition would be the use of special effects and 3D graphics.