How to promote your company on social networks?
According to one of our clients, if you or your company does not have social networks, it is as if you do not exist.
Of course, only a few know about you and word of mouth has not been canceled. But even if you were recommended, new clients want to see your website, Instagram, Facebook, etc. Now this is a necessary norm. But what photos and videos should you post on social networks to make your content more interesting? What should you tell your clients? What options are there anyway?
As content creators, we decided to think about this question and formulated our answer. Let's start with the photo.
So, the most popular photos for promotion
- Photos on a neutral background.
- Composite photos
- Staged photo with a model
- Photo report of the company event
- Interior photography
- Portraits of company employees
Photos with a neutral background your product in high resolution with detail. A potential buyer needs to be able to take a good look at the product before purchasing. In particular, professional photography is important for a specific product, which has a special surface, glass product or consists of rare materials. You can even use macro photography.
Composition photos. Photos that evoke feelings in the buyer. There are certain compositions in which your product is the main character. Often these are aesthetic, thoughtful photos that are pleasing to the eye.
Subject photography of wine in China
Staged photo with a model. Demonstrating to the client how and where the product can be used.
Portraits of company employees. Often such photographs are used for websites. Photos of managers instill confidence in the buyer in you and your company. You are not afraid to show the people in charge, which means you can be trusted.
Interior photography. It would be interesting for clients to look inside the organization’s premises and see how everything works. Such photography is especially important for shops, cafes and other public places. Or show how your product will look in the interior
Interior photography of a beauty salon in China
Filming company events. If a company holds events, it means it is active, it has opportunities and connections, a close-knit team, etc.
PS life hack. One way to engage the audience is to post photos in a series and ask them to write their favorite option under the photo.
Creating video content for social networks.
- Product review video
- Video instruction
- Short, bright advertisement
- Video with script.
- Corporate video
- Video for stories
- Video with useful information.
- Videos of events
- 3D graphics and implementation of graphics in video.
Product review video. It is still believed that photos are very easy to process in Photoshop, but there is no video, which means you can trust it more. In addition, you can immediately examine the product from different angles.
Video instruction. A good-looking model or blogger demonstrates how to use a product.
Advertising Bright staff products accompanied by active music in the studio or in various beautiful locations that evoke feelings in people.
Video with script. An unobtrusive video that tells a meaningful or funny story about your brand.
Corporate video. Demonstration of your resources and capabilities. You invite clients into the world of your company's work. Such videos inspire respect and trust among colleagues and clients.
Video for stories. Here, every day you need to tell what is happening in your company. The video does not have to be high resolution, but it must be comfortable to watch and the sound is important. What to talk about? Got a new product? Are you on vacation with company? Solving a difficult issue? A short interview with a specialist, etc. This is how you engage people and make a connection with them. With this approach, clients will stay with you for a long time.
Useful videos with practical information. This could be a stream or an interview. The main thing is to share something useful with your client. For example, life hacks for long-term use of the product, etc.
PS An interesting addition would be the use of special effects and 3D graphics.
Good luck in developing your content!
2 comment
Maria
Very relevant! Thanks a lot
fedorukfilms
Thank you